From match video to tagged data and clips

On The Ball is our football video analysis service. You upload the video, our analysts tag every event of both teams and every action gets its own video clip in Technoleon.

1,470attacking events in one match
328defending events in one match
0hardware needed, a video is enough
0′How it works

Like a match: kick-off to final whistle

Seven steps from match video to tagged match. You only do the first and the last. We do the rest.

Creating a new match in Technoleon with teams, date, line-up and shirt colours Step 1: create the match with teams, date, line-up and shirt colours.
  1. 0′

    Upload the match You

    Add the match details and upload the video. You can read what we need in the next section.

  2. 5′

    Secure transfer Secure

    The video and player details are sent to us securely.

  3. 20′

    Expert tagging Our analysts

    Our analysts tag every event of both teams with the player, position and location on the pitch.

  4. 45′

    Enrich the data Automated

    Automated metrics and AI algorithms turn the tagged events into performance values.

  5. 60′

    Quality check Our analysts

    Unknown and edited events are reviewed before the match is marked as processed.

  6. 75′

    Event clips Automated

    The match video is linked to every tagged action, so each event gets its own clip.

  7. 90′

    Receive your match You

    The tagged match is ready in Technoleon, and the event data is delivered as an XLS file.

15′Before you upload

What we need from you

No tracking hardware or data feed. A match video and a few match details are enough.

1

Film the match

Record your match with a good-quality camera, so every player and action can be seen and tagged.

2

Add the match details

Teams, date, starting eleven, substitutes and shirt colours. This is how we know who is who on the pitch.

3

Upload the video

Upload the video in Technoleon. Prefer not to? We can upload your matches for you each week.

30′Event data

What our football video analysis tags

Every event of both teams is tagged with the player, position and location on the pitch. These are the event types our analysts tag.

▶ Every event = 1 clip
PassHigh zone entry passBox entry passDribbleElimination dribbleShotGoalBall loss
Illustration in Technoleon colours: tagged events of one attack. Every marker links to its own video clip.
Passes10 TAGS +
ForwardBackwardLateralProgressiveRegressiveCentreOutside centreHigh zone entryBox entryFailed
Dribbles5 TAGS +
DribbleElimination dribbleHigh zone entryBox entryFailed
Shots and goals3 TAGS +
ShotGoalLocation on the pitch
Defending6 TAGS +
InterceptionTackleClearanceBlockAerial duelGround duel
Pressure3 TAGS +
High pressureMid pressureLow pressure
Ball loss3 TAGS +
Ball lossBall loss (tackled)Per zone
45′What you get

What you get from football video analysis

Tagged data, clips and a growing database. Every tagged match goes straight into Technoleon, our football analysis platform.

XLS

Tagged event data

Every event of your match, tagged and checked. Also delivered as an XLS file.

CLIP

One clip per event

Every tagged action is cut from the match video. No more searching through 90 minutes.

DATA

A growing database

Raw and enriched data are stored, so every new match builds on the last.

Football video analysis in Technoleon: penalty box entries of one match, each linked to a video clip

One tagged match in Technoleon: 32 penalty box entries, each with its own clip. How you analyse the data is explained on the Technoleon page.

Explore Technoleon →
60′Who it is for

For clubs, academies and leagues

Tag one match, every match of your season or a whole competition.

Clubs and academies

Your own matches

Tag one match at a time or every week of the season. You do not need tracking hardware or your own analyst: you film, we tag.

  • Single matches or every match of the season
  • Line-up and shirt colours per match, so every player is tagged right
  • Optional: we upload the matches for you each week
Leagues

The whole competition

We tag every match of a competition in the same way. That gives every club the same data to compare and scout with.

  • All matches tagged in the same way
  • Both teams tagged in every match
  • League benchmarks and scouting in Technoleon
80′FAQ

Football video analysis FAQ

Still a question? Contact us.

What do we need to provide?

The match video and the match details: teams, line-up, substitutes and shirt colours. No tracking hardware or data feed needed.

Who tags the matches?

Our analysts tag every event. Automated metrics and AI algorithms then enrich the data, and unknown or edited events are reviewed before delivery.

Are both teams tagged?

Yes. Both teams are tagged, so you can analyse your opponent too.

How do we receive the data?

In Technoleon, with every action linked to its video clip. The event data is also delivered as an XLS file.

What can we analyse with the data?

Everything in Technoleon: match analysis, development, comparisons and the pitch view with clips. See all features on the Technoleon page.

FULL TIME90′

Get your next match tagged

Book a walkthrough with our team. Tell us about your club, academy or league and we will get back to you soon.

Emailinfo@forward.football OfficeEntrada 300-4, Amsterdam-Duivendrecht LinkedInForward Football